Privacy Policy

Last Modified: January 8, 2013

At SONO we value your trust. We want you to know how we collect, use, share and protect information about you. This notice specifically covers how we collect, use, share, and protect information about you in connection with your use of the SONO Service (“Service”).

What Information is Collected and How Do We Use It?

Information gathered when using the Service is done so on a voluntary basis. We collect personal information from users including (at a minimum) first and last names, an email address to be used as a login, and a password as well as comments on thread postings and press inquires. When a user registers online for the free version of the service, SONO will take steps to verify the email address supplied to us to ensure it is accurate. The premium service requires SONO to collect billing contact information and a credit card number which will also be verified to ensure it is accurate. Your email address may be used to send you periodic product newsletters, offers and usage tips from SONO. We use the collected information to deliver services, process payments, update our records, communicate with you about products and services, and generally maintain your accounts with us. Because of our commitment to present the best possible product to all our users, we track the category of services selected by our individual users as well as all information pertaining to user satisfaction. To ensure the quality of our product, we reserve the right to maintain evaluation and feedback records.

We automatically collect information about your use of the SONO Service (“Service”), including:

  • Bookmarklet data – e.g. # of pages uploaded
  • Session data – e.g. length of session, # of data packets Type of device – e.g. iPad, Blackberry
  • Browser data – e.g. browser version, IP address
  • Use of SOKNO services – e.g. Curations, Thread comments Device ID number
  • Knowledge Cells visited
  • Search queries

SONO also collects certain standard information about your computer for security and identification purposes. This information may include: IP addresses, domain names, access times, cookies and other unique identifying information of machines that have our software downloaded and installed on them.

Ways we use the information we collect include:

Internal Operations – e.g., enhancing the effectiveness of the Service, analyzing how the Service is used, and improving User Experience

Security - to identify and protect our customers and to control unauthorized use or abuse of our services. All information is encrypted during transmission and is stored securely within our servers.

Legal Compliance – e.g., assist law enforcement and respond to subpoenas Marketing – e.g., knowledge cell advertising, post events

How is this Information Shared?

Sharing with Other Companies (for their marketing purposes)

We may share information with vendors, business partners and other organizations which are not part of SONO. These companies and organizations may use the information we share to provide special offers and opportunities to you. When we do this, we do not share your personal information with the other businesses.

Legal Requirements

We may access, preserve, or disclose information you provide to us for purposes of ensuring your compliance with the SONO Terms of Use and applicable law, cooperating with legal authorities, and otherwise protecting the rights, property and interests of SONO and its users.

Except in the limited instances as stated above, we will never voluntarily share personally identifiable information with any third party without the user’s express consent or unless compelled by applicable state and federal laws.

How is this Information Protected?

We maintain administrative, technical and physical safeguards to protect your information.

How can I review, correct and update my personal information?

If you wish to change, review or delete your personal information, go to your “Account Settings” page. There you can access or update the personal information and account history we have on file. You can also change your email subscription status to receive our newsletter, and our email marketing communications including promotions we send on behalf of third-parties. Please contact us at if you need assistance in updating or reviewing your information.

How long does SONO retain data?

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

If you request the deletion of your information from the Account Settings page, there is a three month grace period after which is it deleted from the SONO service.

Information About Children

We recognize the particular importance of protecting privacy where children are concerned. We are committed to protecting children’s privacy and we do not knowingly collect personally identifiable information online from children under the age of 13. If a child under the age of 13 has provided us with personally identifiable information, we ask that a parent or guardian contact us at

How Do You Contact SOKNO?

For additional inquiries about the privacy of your information, you can contact our
Customer Support team.

SONO INC. Executive Offices
1121 White Rock Rd. Suite 205
El Dorado Hills, CA 95762